Srtategy Guide for Virtual World Investors

[reposted from GameDaily]

Strategy Analytics announced that it will be releasing "Defining the Total Economic Return from Virtual Worlds Applications." This guide is designed to help companies better plan their virtual worlds investments in order to receive larger returns.

"Virtual Worlds have witnessed considerable growth among consumers, but companies have lacked the economic justification, metrics, and process to guide investments," said Harvey Cohen, President of Strategy Analytics and chief architect of the study, while adding "Virtual worlds can serve as a strategic catalyst for penetrating youthful markets as well as a checkpoint for demonstrating a company's focus on innovation."

"Companies will require more specific measurement tools in order to continue their investments in virtual worlds," commented Barry Gilbert, Vice President and Research Director of the Strategy Analytics Virtual World Strategies program. "Multi-billion dollar global brand companies looking to target the global youth market should be investing a minimum of one percent of their advertising and promotional budget in virtual worlds."

A recent report said that over $150 million had been invested in virtual worlds during the second quarter of 2008.

http://www.gamedaily.com/articles/news/strategy-analytics-releases-guide-on-virtual-world-investments/?biz=1