iPhone MMOG

The iPhone was launched just a couple of days ago and the whole experience to me is eerily reminiscent to an MMOG launch.
Based on ads, hype and beta testing, many players were ready to join "iPhone World" as soon as the game went live. They waited outside stores to buy their copy while other potential players are sticking with their current game, watching to see if the new game is good enough to pay the cost of switching. Like any day one launch there were some issues with communications lag, but demand for the game was so high that players have already profited by selling new characters on eBay the very same day of the launch. Fortunately, a potential launch bug was staved off by a last-minute patch, in contrast to a competitor's recent patch problems. Fan sites, FAQs and even fan fiction are already up on the web for the benefit of new players and lovers of the game. Even guilds are talking about it. Soon there will be cheats and new patches to prevent them, then what? - expansion packs? action figures? comic books?
Anyway, thank you Apple for doing something interesting - it's always good for the industry and the economy.